Every shared team/person/organization referenced by a market — set an image once here and it shows up on every market that mentions it. Images are self-hosted URLs (e.g. /logos/teams/man-utd.png, served by the web app's own static assets) or any other stable, stand-alone URL you control. New markets auto-match a team's crest from the banked library by name on first mention; "Backfill crests from library" re-runs that same match against existing entities. "Fetch portraits from Wikimedia" does the equivalent for people, attaching a photo only when the name resolves to exactly one real person — anyone it isn't sure about keeps the neutral initials mark rather than risking the wrong face. "Fetch country flags" does the same for countries and national teams, matching only an exact country name or a curated alias — never a partial one, so "Nigeria Fuel Pump Price" is correctly left alone rather than branded with a flag. Both only ever fill in a missing image, never overwrite one you've set.